Sure! Here’s a detailed, beginner-friendly, SEO-optimized article titled “How Do I Add Google Analytics to WordPress?”, perfect for your website or blog. It includes instructions for both plugin-based and manual methods, along with image placement suggestions.

📊 How Do I Add Google Analytics to WordPress? (Step-by-Step Guide)

If you want to grow your website, you need to understand your visitors. That’s where Google Analytics comes in. It helps you track website traffic, popular pages, bounce rates, user behavior, and more — all for free!

In this guide, you’ll learn how to easily add Google Analytics to your WordPress site using two methods:

🧩 Using a Plugin (Recommended for Beginners)
💻 Manual Method (For Advanced Users)

✅ Prerequisites

Before you begin:

You need a Google Account
A live WordPress website
Admin access to your WordPress dashboard

🛠️ Step 1: Create a Google Analytics Account

Go to https://analytics.google.com
Click Start measuring
Enter your account and website name
Choose Web as your platform
Enter your website URL
Accept terms and finish setup

📸 Image Tip: Show the “Start Measuring” screen and the web property creation form.

🎯 After setup, you’ll get a Measurement ID (G-XXXXXXXXXX) or a tracking script.

🔌 Method 1: Add Google Analytics Using a Plugin (Beginner-Friendly)

The easiest way is by using a WordPress plugin like Site Kit by Google or MonsterInsights.

🔹 Option A: Using Site Kit by Google (Official Plugin)

Go to your WordPress Dashboard → Plugins > Add New
Search for Site Kit by Google
Install and Activate
Click Start Setup
Sign in with your Google Account
Grant necessary permissions
Connect your Google Analytics account

📸 Image Tip: Show the plugin search, install, and Site Kit dashboard

🎉 Done! Site Kit automatically connects your Analytics and shows data inside WordPress.

🔹 Option B: Using MonsterInsights

Go to Plugins > Add New
Search for MonsterInsights
Install and Activate
Follow the setup wizard
Connect to your Google Analytics account

🧠 Note: MonsterInsights also offers enhanced tracking for eCommerce, downloads, etc.

💻 Method 2: Add Google Analytics Manually (No Plugin)

If you don’t want to use a plugin, you can manually add the tracking code.

🔹 Step 1: Copy Your Tracking Code

Go to Google Analytics Admin
Navigate to Admin > Data Streams > Web
Click your website → Copy the Global Site Tag (gtag.js) code

📸 Image Tip: Screenshot of the gtag.js code block

🔹 Step 2: Add Code to WordPress

You can add this code to your theme’s header.php file:

In your WordPress Dashboard → Appearance > Theme File Editor
Open header.php
Paste the Analytics code just before the closing </head> tag
Save changes

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'G-XXXXXXX');
</script>

⚠️ Warning: If your theme updates, it may overwrite changes. Use a child theme or a header injection plugin like Insert Headers and Footers.

📈 How to View Your Analytics Data

Go to https://analytics.google.com
Choose your site property
View real-time, traffic, acquisition, and behavior reports

📸 Image Tip: Show Google Analytics dashboard with active traffic

✅ Final Tips

Don’t use multiple methods together (e.g., plugin + manual) — it can cause double tracking
Allow 24–48 hours for full data to appear
Use Site Kit if you want simple dashboard stats inside WordPress
For deep analysis, explore Google Analytics 4 (GA4) reports

🙌 Wrapping Up

Adding Google Analytics to your WordPress site is one of the smartest decisions you can make to grow your traffic, track engagement, and optimize performance. Whether you choose the plugin route or go manual, tracking your users will unlock powerful insights for your business or blog.

Need help setting it up or want us to manage your tracking?
👉 Contact us at WordPressFreelancer.in or call +91-9818039953

Use a plugin like MonsterInsights or manually add the tracking code to your theme’s header.

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How do I add Google Analytics to WordPress?