📈 Objective:
To grow organic reach and engagement for the Instagram account @decoratorchhavi, which initially had zero reach despite 2800 followers, by using a targeted content and hashtag strategy over 3 months.
📋 Strategy Implemented:
- Profile Optimization
- Added bio keywords and location tags (Interior Designer | Decorator | DM for Projects)
- Updated profile picture and highlights for aesthetic branding
- Content Plan (4-5 Posts Weekly)
- Real project reels (before/after transformation)
- Tips on decor, budget ideas, color themes
- Carousel posts for “How-to” and “Trending Decor Styles”
- Client testimonials as story highlights
- Hashtag & SEO Boost
- Created custom hashtag sets based on niche (#decoratorchhavi, #interiordesignindia, #homemakeover)
- Geo-tags for Noida, Delhi, Gurgaon
- Caption copy with keywords for Instagram SEO
- Engagement Tactics
- Engaged with related pages & followers in the decor niche
- Commented on decor trend pages and reels
- Hosted polls, Q&A, and giveaways on stories
- Paid Boost (Optional)
- Ran ₹500-₹1000/month targeted reach ads for top-performing posts
- Focused on reel boosts for visual projects
🏆 Results Achieved (Within 90 Days):
- 🔸 Reach increased from 0 to 14K+ monthly
- 🔸 Followers active: 60% engagement rate up
- 🔸 Reels now getting 5K–20K views
- 🔸 DM inquiries started flowing (3–4 leads/week)
🔍 Comma-Separated Keywords:
interior designer instagram, home decor reels, budget home makeover, indian home decor, decoratorchhavi, interior design ideas, modern indian interiors, home transformation, small space decor, vastu friendly interiors, trending decor india, best home color ideas, decor tips for small homes, instagram home styling, instagram interior influencer, decor branding instagram, organic instagram growth decor, instagram decor marketing, delhi ncr interior designer, women led interior business, luxury home decor reels, noida home designer
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